Ejder Yurdakul 2006

Many companies ask for a flash-based fancy websites or at least an intro. It may atract people but you really have to consider twice before you invest your money or time in such a website. There are several points to figure out which web strategy would be the best solution for you. The first point is analyzing your company and what kind of traffic you need to create. If people already know about your company, they may find your website. With other words, you can convert your local popularity into web traffic. Because you don't need any extra traffic, you can consider to have a flash-based website.

But if you are planning to get known by your website, you need to create some traffic to your website. The biggest visitor sources are search engines, and getting a high degree on search engines for certain words can create enough traffic. Flash-based websites are impossible to be readen by search engine spiders those help search engines to index websites. They analyze your content and inform the search engine. If you need traffic thru search engines, you need to be readable by spiders. Spiders can't read client-side scripts like JS. That's why you need clean, valid codes and reliable content. Notice, you have to place unique content cause search engines simply don't index duplicated content. These were most important points to be acceptable by search engines but there is more.

As you would know, google is the biggest search engine and many major search engines use google's index. If you heard about google, you may also know the google pagerank. Even if your content includes the search word, google pagerank will define your position on google. Pagerank depends on the links from other high ranked websites to your website and it represents the popularity of your website. You can try to get some reciprocal link considering they may get a higher pagerank than you in the future, you can either buy links from high ranked websites. Or just simply post an article like i did.